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Sunday 27 May 2012

Holiday!

Seeing as this is a fairly young blog itself, I shalln't label this post "to my loyal readers" but, to those who are reading this (that way I just include anyone and everyone, even you).

I have some sad news for yourselves, alas but not so sad for me. I shall be vacationing for the next two weeks so, I'll be upfront about it, the likelihood of me blogging whilst away is pretty minimal to none. Fear not for two weeks of sunshine and no real structure to my days shall hopefully bring me an abundance of fresh new article ideas to share with you all when I arrive back. Who knows, I might even catch the dreaded holiday photographer disease.. I heard it's pretty catchy.

See you all in 2! :)

Work experience #2

So this Friday I finished my second work experience placement. This one was at an advertising agency called VCCP. They call themselves an 'integrated agency' which basically means they do every part of your campaign, not just TV ads but every aspect. So they're pretty neat for large companies who desire a 'have it all' type of campaign. 

On my first day I was given a tour of VCCP which proved insightful for reasons other than just navigating my way around the building. I was introduced to all the different offices, and sub-companies of the VCCP group. VCCP have many different smaller companies off of the VCCP name, for example, VCCP Blue. This agency was created when the company got quite large for clients with perhaps a smaller budget, or those who don't necessarily want an integrated campaign. This sub-company has created some seriously cool stuff though, for example the infamous Compare the Meerkat/Market and Coors Light campaign!

It was really interesting to see how large companies adapt so responsively to meet the demands of their broad client base. VCCP has covered itself in every section, so they never have to turn away a client regardless of their budget.

So my time there was spent on the accounts department. I had always assumed accounts = finance, but that definitely wasn't the case. In accounts teams you start on account management and work your way up the ladder. Accounts effectively means clients so, to do this job, you have to be uber organised and really good with speaking to clients. Basic outline: you get the request/brief from a client, you read it, make sense of it and discuss it with them to make sure you have it right. Then you pass it on to the planners who literally have to take this massive idea and filter it into one sentence which summarises everything the client wants in the campaign. This is then passed on to the creatives who dream up the magical stuff and voila, it's presented to the client and then the account manager liases with them about it. I thought it was really interesting to see how large companies segregate jobs and divide up roles.

The things I got involved with here included:
- sitting in on a filming shoot for a team building video
- an introduction to the (many, many) areas of planning
- research and spreadsheet compiling for upcoming pitches including O2 wallet, mobile phone tariffs, Tesco Bank and Tesco Mobile
- competitor reviews

My week there has definitely given me a lot to think about with regards to my career. It was an unforgettable experience and I hope to continue building my portfolio of work experience and sharing it with you.

Friday 25 May 2012

Two reasons to smile: it's hot and it's Friday

On glorious summer days like today I look around and realise how beautiful literally (almost) everything in life is. I woke up in a good mood, literally because I could see the sun shining. There was a bug on the floor in the kitchen, which normally I'd freak out about, but today it wasn't a problem. Let's put the bug outside in the sunshine, aww. It's crazy the effect the warmth and light of the sun has on us all, in a good way that is.

So I guess it made me realise how it's so easy to take everything for granted because, let's face it, realistically we are all really busy everyday with what in hindsight are really menial tasks and chores. And then I watched this feel-good video, promoting living life to the very max, and cheesy as it sounds it's brightened me up just that little bit more.

Ask anyone what they would really want in life and I guarantee the answer would be to be successful and rich. But, money really isn't everything. Everyone has something they really want to do in life and I think we should all pursue our dreams no matter how peculiar, or out of reach, they may sound to others. It's frightening how easy it is to get so tied down with the 9-5 work culture, but so many actually make their careers work around their lifestyles.

Not so long ago, in the midst of a typical everyday conversation I was told about a man who lives in South Africa for 6 months of the year and works remotely via his computer, simply because he loves surfing. If you're wondering what he does for the other half of the year, he spends the remaining 6 months with his girlfriend, who lives in Paris. So he works 6am-2pm, spends the rest of the day surfing and spends almost every evening socialising. Too many of you, and probably even myself if I were an outsider looking reading this article, would just think "Wow, sounds like he has a dream life" and then forget about it. But don't. Because I learnt the hard way this week that life is short, and you never know when your time is up.

If the saying really does turn out to be true, and we really do only live once, then make sure you lived your life to the best you could.

Here's the link to the video incase you wanted some Friday afternoon (perhaps slightly cheesy) motivation: http://www.wavescape.co.za/video/the-latest-clips/desk-jockeys-be-free.html

Wednesday 23 May 2012

Hurrah for Orange Wednesdays!


Do you ever get that feeling when you watch a film and you’re just in a dreamy fantasy bubble for ages afterwards? I think everyone who watched Avatar felt that effect. So I just got home from watching Dark Shadows courtesy of mother and father and I am most certainly experiencing it. It was an enjoyable parent-daughter outing, in case you desired to know. For anyone who hasn't been to the cinema since May 11th, I urge you to hurry there quickly. Another Tim Burton classic, only it didn’t feel as out-of-this-world as Alice in Wonderland or Sweeney Todd. In a good way though. It was different. Dark, but comical. The script, like every film that is churned out of Hollywood, is predictable in terms of the romantic outcome but I was genuinely happy that I had no idea what was going to happen in between. Aside from the script itself, Burton managed to keep viewers entertained with a wealth of characters and not to mention a massive cast line-up including (predictably) Johnny Depp, Helena Bonham Carter, Michelle Pfeiffer, Eva Green and ChloĆ« Moretz.

The only disappointment, without giving too much away, is Carolyn’s (Moretz) change. You’ll see what I mean.

Go see!

Monday 21 May 2012

Royal Respect


I have been reading numerous stories about Kate Middleton lately, and being wary of magazines, I haven’t fully believed what they publish about her. But every story, no matter how exaggerated it becomes has a starting point.

First of all, put yourself in her position. She met Prince William at University and, luckily for them, due to press restrictions they had a very private university experience. They met and fell in love. It’s a fairytale story.

So now I ask why it is that people want to break her down. Not only is she continuously slandered as dressing “too safe” and dull, she is now facing a royal correspondent releasing a tell-all book which referred to her as having to work extra hard to do well in her studies at university in comparison to her peers. She was quite literally brought to fame, if you might call it that, overnight. A sudden transformation of being the girl next door to being on the front covers of every magazine with everyone feeling they own the right to scrutinise her every move. She’s our future queen and I find it quite uncomfortable to read how disrespectful some are of our royal family. Just because we have social media outlets nowadays isn’t an excuse to anonymously attack her online.

I equally find it difficult to establish what it is about Kate’s dress sense that people, notably designers, seem to dislike so much. She’s the epitome of dressing as a lady. A frequent comment is that she wears too many high street labels. Is that seriously the biggest problem we face? I think it’s refreshing that she is wearing clothes people can imitate and afford to buy, it keeps her down to earth and in touch with the nation. I actually envy the clothes she wears; she always manages to look elegant and beautiful whilst being appropriate for every event she attends. If my outfits resemble anything like hers when I’m her age, then I know I’ll be most content.

Saturday 19 May 2012

TV advertising is more powerful than you think

For those that have missed him, the nation’s favourite dog is back on our screens and has been since the beginning of May. Ever since Harvey first appeared back in 2010 featuring him selling himself to a couple in a dogs home through clips of him cooking, mowing the lawn and doing the school run he stole the hearts of a nation. Luckily for us Thinkbox has brought back Harvey the dog and this time we were in for an emotional treat. 

The advert sees Harvey attempting to sway his owner’s decision to throw away his beloved best friend, a stuffed toy named Rabbit. I think what is interesting about this advert is that it extols just how powerful the medium of television advertising is in a concise manner. In sixty seconds Harvey manages to stop his owner as he attempts to silently rid of the saliva drenched rabbit in the bin whilst he thinks Harvey’s back is turned. At this moment Harvey appears on the worktop and turns on the television to show an ad of him and Rabbit in a sweet montage of video clips showing their unity of friendship and bond together.

Everything about the advert grips you. What I believe is great about television advertising is that it has the power to tell a story in a way that other advertising mediums perhaps cannot. Print ads can tell stories, but it may rely on the consumer viewing the series of ads to connect the dots. Adverts with stories are normally the ones you remember most, for there’s a point to them which you can recall and pass on to others.

Music plays an important role in advertising too. Emotional low-key music grips an audience in pet home adverts, whereas upbeat music such as what they play in the Weight Watchers ads encourage enthusiasm, motivation and active participation. No one would join Weight Watchers if Coldplay or The Smiths were the soundtrack to their ads. Of course radio ads can feature music, but the point I’m getting at is that TV not only benefits from sound, but from visuals too. Just as the radio can only use audio means, print can only use visuals. Buying magazines and, ultimately, seeing the ads in those may not be everyone’s priority right now, but internet usage and the numbers of those who watch television, to me, prove just how powerful television advertising really is in reaching the targeted masses.





Friday 18 May 2012

Mint green with envy?


For anyone who is yet to hear of the news, Chloe Green, daughter of Sir Phillip Green launched her own shoe line yesterday across Topshop. The trademark of the shoes is mint green soles, homage to her love of Louboutins. The price of the shoes is capped at £175; however it’s still quite a lot for a first collection some might argue. I had a look at the shoes online and you can tell a lot of effort has been put into them with intricate details and the use of fabrics. Soon after looking online I watched a Sky Living interview with her from last year before the collection was finalised which went something like this:

Interviewer: “Have you got help helping you design them or are you doing it all yourself?”

Chloe: “No I’m working with some of the Miss Selfridge team, uum, I don’t know, there’s no point in me starting from scratch when it’s all there really... (smiles)”

It’s not that I disagree with her using help, because let’s face it if my father had the contacts hers does I would do too, it’s just the manner in which it was said. A bit smug like, I felt. "Why bother from the beginning if I can help it?" it seemed she got at. So many designers really do start from scratch – including her favourite Christian Louboutin to name but one.

My only other criticism is the height of the heels. It’s just that not all of us walk around in ridiculously high heels every day. Even Kate Moss has said they are too high for her to wear. And if they’re too high for a supermodel, then they really must be something. They aren’t the shoes for those who suffer with Vertigo, to put it that way. 

Her Autum/Winter 2012 collection has been announced already and it is said that flat styles are to be introduced. Hurrah. How impressed are you with this collection? Have a look at three of the shoes below and air your views in the comment box.







Guerrilla Marketing: An inexpensive method of reaching masses

Some brands got lucky when they were launched. Coca-Cola, for example, had no other products of its kind to compete against and so it saturated and effectively monopolised the market. If Coca-Cola attempted to launch today however in the twenty-first century, it would cost millions and millions to attempt to advertise it to the level it’s at today. Thus for some newer companies, and even those that don’t have an infinite amount to spend on a marketing campaign, guerrilla marketing has become a popular and cheaper way of getting noticed. Guerrilla marketing focuses on using low-cost unconventional means of getting a message across, aiming to turn the campaign viral in the process, whilst achieving conventional goals such as profit and sales. Examples can include flash mobs, graffiti and scavenger hunts. It is a popular form of marketing to utilise for it makes an indelible impression on the consumer as it takes them by surprise and creates an abundance of social buzz.

In New York Saatchi and Saatchi created a unique campaign for Folgers Coffee. They placed vinyl wraps of coffee over manhole covers across the city that let steam come through. The effect simulated a steaming cup of coffee which, alongside the tagline “Hey, City That Never Sleeps. Wake Up. Folgers”, became a huge success. Why, you might ask? Not only was the tagline for the ad memorable, but think of the footfall in NY every day - there was the potential to access millions. Not a particularly expensive ad to run, but it created a huge buzz. The only disappointment of the whole campaign was for the unlucky few who attempted to smell the “coffee” and landed up inhaling the smell of sewers instead. Admit it, that’s pretty funny though.


Here's a video of an effective and hilarious guerrilla stunt from a small town in Belgium if you have a couple of minutes to spare. View in full screen mode for the full effect.



Thursday 17 May 2012

A perfect internship



As of tomorrow, at 5.15pm I will have finished my two weeks’ work experience placement with The House London. It has gone unbelievably fast. Too fast even. I guess time really does fly by when you're having fun. I’m hoping tomorrow will go reeeaally slowly so that I can savour every last bit of my placement with them. This is what I would consider to be my first ‘proper’ placement that is career focused, and it’s been such a good start to showing me the world of work. 

To name the projects I have worked on: 

  • I have designed an app, which, once polished up in document form will be taken to the Home Office to present it to them.
  • I have worked on a project for the Bill and Melinda Gates Foundation in association with Cannes Lions.
  • I have worked on PR releases for an app The House has designed.
  • I have created a fictional advert campaign for a new perfume release.

Luckily I have not experienced any of the intern horror stories of photocopying all day, filing or making teas and coffees like there’s no tomorrow. They have fully accepted me in to the team, have taught me the ropes and provided me with responsibility. It’s been fantastic. The environment of the office is so different to those that I have experienced before too. As it’s a creative business, the ambience is relaxed and causal, which I believe encourages productivity and increases the happiness of the employees. 

This placement has only anchored my excitement to enter the world of work and I could only hope I end up with a company like this after I graduate in 2014. I start my next placement on Monday, and I’ll be sure to keep you updated with my progress there too. Wish me luck!

Real Housewives: A dramatic success


Like it, loathe it, or perhaps you are yet to hear of it but The Real Housewives docusoap reality series created by Bravo TV has become a franchise in its own rights. What started as a “one and done” season focusing on Orange County took off with huge popularity and 6 years on the show has now followed women in New York, New Jersey, Beverly Hills, Atlanta, Miami and Vancouver. The series follows affluent housewives and professional women in America and their luxurious lifestyle and social circles.

Figures estimate the franchise is worth a jaw-dropping half a billion dollars, so what was it that made the shows so popular? Primarily, with it being a reality series, the drama itself is often the main character of the show. It follows them everywhere, and situations which demand classiness often turn into a bitter slanging match between two or more ladies. The divide between Vicki and Tamra against the other women in Orange County set the bar for the other seasons to follow. Let’s not forget that the focal point of the show is to follow attractive wealthy people and to provide insight into how they live. For the rest of the world it’s a case of seeing how the other side live. Life sure does seem exciting when you’ve got money to flash. It’s a personality driven show, and with characters as strong as Vicki Gunvalson’s (OC) and Jill Zarin (NY) it makes for explosive situations. The cast have been described as “combustible characters” which fuel drama and addictive viewing.

The success of the franchise lies not only in the shows themselves but the products that have launched off the back of the shows. Book deals, recording contracts, wine ranges and jewellery lines are to name but some of the products that have been released. Social media has also played an important role in the success of the franchise. People are riveted by their on-screen and off-screen lives and viewers can follow them on Twitter, in magazine interviews and on personal website pages.

Real Housewives shook the reality world up in America and proved just how successful a one-hit-wonder idea can evolve into something worth serious money.

Wednesday 16 May 2012

Take a chance, it might just be the best you'll ever take

Having written my article on The Guardian’s job advice tips a few days ago, my train of thought has led me to chances in life. Anyone who believes the age old saying of “it’s not what you know, it’s who you know” is, in my opinion, still half right. Only nowadays I believe with the job market being as bleak as it is that the saying should run something like this: it’s what you know and who you know. Fortunately for some lucky individuals in life they are born into a wealth of contacts, and perhaps even wealth itself. These people it often seems get the sought-after jobs in the top law firms, or businesses alike. I am not denying that these people work hard in their job levels, but for the many of us who aren’t the fortunate few we have to really strive hard to build up a network of contacts that will hopefully see the talent and potential in us and will invest in us as future employees. It is nigh on impossible for people to leave sixth forms and colleges now and to walk into a secure and permanent job. Why? Because every company, no matter how big or small, require prospective employees to have an abundance of experience because they cannot afford the risk of expenditure on extensive training programmes if the employee turns out to be less than suitable. It’s a vicious cycle of so desperately wanting to get on the career ladder but no one being willing to take a chance on you. We have become a risk averse nation in these frighteningly bleak economic times.

Granted there are a significant proportion of people my age who are just plain lazy. For those who are that way inclined, be assured, the world owes you nothing. There are so many opportunities for students at university to become more employable that there really is no excuse. From work experience, internships, volunteering or even simply having a job alongside your studies all of these activities prove committment and dedication. If you have used your initiative in your choice of projects, i.e. they are relavent to your career choice, it’s bound to get you noticed and will put you a cut above the rest in the job market.

Some of the best brands, companies and employees arise out of taking risks, big or small. Entrepreneurs being an obvious example. Whatever happened to the saying you’ve got to spend money to make money? So take chances, companies, because you might well just find the best employee you otherwise would never have had the pleasure of meeting.

We're all the same, regardless of if we're Made in Chelsea, Hackney, or anywhere for that matter...


It would seem only a matter of days since I wrote about Made in Chelsea and trolling the cast online. And then on my commute home yesterday I read an article entitled Talking capitalism, without the usual whiff of self-interest in The Evening Standard (15/05/2012). The article provided a metaphor of the American economy which described it as “a large apartment block. Once envied, now it has penthouses on the top and cramped flats half-way up. The bottom of the block has flooded. Worst of all, the elevator has broken.” This metaphor however bears a striking similarity to the British economy as of late. Cuts are hitting the poorer class more than ever, and with figures of unemployment rising on a near daily basis there seems to be a thicker divide than ever before between the rich and poor. Resentment of the wealthy escaping taxes is brewing.

How, you may be asking yourselves at this point, does this link to my first sentence speaking of Made in Chelsea? Well, here it is. MIC has been widely criticised since day one for portraying a vacuous, overly-indulged wealthy lifestyle that provides little to no role models for viewers to aspire to be like. Give them the benefit of the doubt though, three series on and the cast are personable characters. Well, most of them. Reality shows being formulaic have set character roles. Unfortunately for the cast, but entertaining for the viewers, it includes the mean girls. Those considered to be under this title in Made in Chelsea are gossiper and meddler Rosie Fortescue and acid-tongue Victoria Baker-Harber. So after Monday night’s episode (14/05) I was entertained, but shocked nonetheless to see VBH show her true elitist colours to Professor Green in a very public Twitter war. Professor Green, quite rightly sticking up for his real-life girlfriend Millie Macintosh tweeted during the show after Victoria suggested she would throw something at her or slap Millie if she walked back in the room “Did I just see a horse say it'd slap Millie?”. Several tweets later and VBH responded by "I'm so offended by your eloquent manner. Sorry, do you need a dictionary for that?” to which Professor Green replied "Of course being of the underclass I'd need a dictionary to understand a word which does not in any way apply to you." So she could have left it there, a little jibe at him and it would have been forgotten in two days time. But she didn’t stop there, oh no. She then added to that tweet “I’m surprised you know what a horse looks like @professorgreen Not many of those roaming the Hackney estates darling!” One fan who was clearly shocked and disgusted commented on the Tweet branding her “classist and racist”, to which she finally backed down and apologised.

Having seen this Twitter war, as interesting and gripping as it was, it’s probably only reinforced to many of the nation how out of touch this Chelsea girl really is with the rest of the world. She was born into a wealthy family; she hasn’t earned that title or wealth herself. To draw back to The Standard's metaphor, it appears to be it's not only an elevator we are lacking in society, it's respect and decency towards one another regardless of background or class. There’s nothing more annoying than people who walk around with a sense of self-entitlement when they’re yet to prove their worth to the world.

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Tuesday 15 May 2012

When I grow up I want to be a... rinser.



Tonight I watched Sex, Lies and Rinsing Guys on Channel 4. The name itself intrigued me so I gave it a watch. I have to say though, having watched it I am somewhat ashamed that females like this exist. I thought it only happened in films like Breakfast at Tiffany’s and Priceless. I wouldn’t say I’m a hardcore feminist, but I definitely support feminism to the extent of females being equal to men, thus it takes a lot to make me say a statement like that. Before I continue let me iterate that it’s a fascinating watch nonetheless.

The show effectively followed “mutual relationships” in which glamorous girls use their charm, looks and overall beauty to receive gifts and allowances from men. It’s called rinsing. It’s shameful. But, before you judge, it’s OKAY because they have a strict rule of no sex. Round of applause for them. By all means let’s forget the work the suffragettes accomplished to get women the right to vote, and all the campaigns women have fought to become respected in the workplace and even in life itself.

And then you come across the women in this documentary. Granted they make an effort with their looks, you can’t argue with that. And I believe women and men alike should do this. But the sole purpose of their appearance is to “rinse” rich and successful men. Now some might argue that the men are blind fools for providing them with the opportunities, and I would agree with you – to an extent. But it’s the fact that the women prey on men with full intentions of getting whatever they can from them that does it for me. They prey on loneliness. My heart sunk on hearing one woman’s reasoning being “What’s the point in scrimping and saving all your life when some muppet down the road is going to give you a grand a month to live off?” I lost my rag at this point, it’s like the kind of reasoning a benefit thief would utilise against the hard working taxpayers. The point? Are you serious? The point is to achieve something in life. What happened to career ambitions? Why would you want to achieve nothing other than a wardrobe full of material gifts? They are living a glamorous life off of the back of someone else. These women are setting the worst type of example to young girls, more so because a few of them had children who were being brought up surrounded by this culture.

Having watched this documentary it only reinforces my desire to work hard to go against this growing breed of rinsers. I want to have made something of my life which I can look back on and be fully proud of what I will have achieved as an independent and hardworking female.

An advertiser's dream


Anyone who reads this post and who knows me well will laugh at what I’m about to write. I'll admit it, I'm a sucker for clever advertising campaigns. Notably those super-airbrushed beauty ones. The most memorable (and in hindsight naive and stupid buy) was a Maybelline mascara that promised to put what would look like diamonds on the tips of your lashes. It was effectively a gloopy, glittery formula. And no, my eyes were not dazzling like diamonds. 

I like to think I’ve gotten better over the years since having a part-time job alongside my studies, for I appreciate the value money a lot more now. But every now and then new mascara is launched, or a foundation that promises to give you photo-ready flawless skin with nil imperfections. Come on girls, who wouldn’t want that? 

The issue is that beauty and skincare companies blind the consumer with scientific laden terms that sound impressive. They read something like this: “Igty-bictaly improves the cellular appearance which in turn reduces the effects of visible ageing by up to 10 years.” Secretly you’re wondering what on earth Igty-bictaly is, but on the surface you’re thinking they’ve solved your skin problems. Igty-bictaly, that’s the one. Companies provide us with this false security of knowledge, and we oh so naively are willing to buy into it. Because if the “scientists” are willing support this new foundation with their research, it’s got to perform... right?

After a series of less than perfect results with high street make-up brands i.e. Bourjois, Maxfactor, L’Oreal I have been left a nervous purchaser whom very much sticks within my comfort zone for fear of disappointment. It’s not that £10 on mascara is too expensive, it’s just so very irritating when it doesn’t live up the expectations promised – because that’s £10 down the drain. I have used eye products from Urban Decay before, a brand I would consider to be on the more expensive side, and I have to say you do notice a positive difference. There are more colour shades to choose from, and if used alongside their eye primer they last on your eyes all day. I guess the age-old saying is true: like most things in life, to ensure you get quality you have to be willing to pay the premium.

Note: Igty-bictaly was in fact made up by me. It might exist, but as far as I’m aware I created it.

Monday 14 May 2012

Friends today, gone tomorrow

Has it ever dawned on you how easy it is to delete friendships nowadays? You can thank the likes of Facebook for that. Facebook has re-shaped the way we communicate with one another, the way we present ourselves and the meaning of friendship. Once upon a time (way before my day) people would walk to school together, they would write letters and make pretty little intricate friendship bracelets for each other to signify being best friends forever. Oh, how times have changed. Nowadays friendship bracelets are bought online and delivered direct to the friend's address. I guess it's the thought that counts. Writing letters? Why bother spending all that time when you can write in watered down English aka. txt lnguage. Walking to school... whilst... talking to your friends? Nonsense. Pass me the iPod please. Communication just isn't what it used to be, and that's a frightening concept. Children are so engrossed with the internet and games consoles that virtual friends can in fact take the place of real life human friendships. 

So where does Facebook come into this? Facebook and other social networking sites have made it ever so simple and easy to unfriend and block people. I'm partial to trimming my friends list down, I won't lie. The way I see it it's like having the world looking at your own personal photo albums, birthday cards and conversations all at once. You wouldn't let a stranger do it, would you? 

Handy tip: Twitter suggests to me that right now to be 'in vogue' it's better to have more followers than the number you follow. Because that means you're too cool to bother with this friendship malarchy, right?

They should give you a bin with your next Apple purchase.


My sister treated herself to iPod the other day, an iPod touch to be precise. I’ve got a touch myself, only the battery on it is somewhat temperamental (even though I’ve only had it for one year – but that’s another story). The difference is that her iPod touch it isn’t the same as mine.  It’s got a camera on it for starters. The screen is so much brighter and more crystal clear than mine. And I’m confident in saying the games work better and look nicer on her model. I’d be lying if I said I wasn’t a teeny bit jealous. It got me thinking though about how many iPods my sister and myself have had between us over the years. I’d hazard a guess at throwing out the number 6, so that’s 3 each. 3 iPods each over the period of say 6 or 7 years... that’s extortionate. It’s not like they have broken each time between buying an upgrade, it’s just the fact the new ones look nicer – no one wants to be seen carrying the old model now do they? Only recently I threw out my perfectly adequate alarm clock come iPod speakers because my speakers “did not support the iPod model”.

Apple has so cleverly created a culture of conspicuous consumption and planned obsolescence whereby we feel the need to keep up with the Jones’, so to speak, in always demanding the latest model of iPods, iPhones and nearly every gadget or piece of clothing in our household. Having last season’s iPod is unheard of - I mean seriously. Take for instance the “new iPad”. Not the iPad 3, the new iPad. They can hardly keep numbering them with the rate they’re bringing the new ones out, because then people would actually start to notice the speed at which they throw away £500 worth of perfectly fine and working equipment. So what was new about this launch? The HIGH RES SCREEN. Wow. I know what I’ve been missing out on now. Spare a thought for the iPad 1 and 2 users though, because the new apps being released seem to be conveniently only working with high res iPads. The more Apple isolates you and your beloved first generation iPad with less apps being available to you on the app store, the more you’re going to want have to buy the sparkly new iPad.

Apple seem to be able to do this with just about every product they offer. Older models start to slow down, so that must mean they’re broken of course. Note to self: must buy new model. With the launch of the iPhone back in 2007, the convergence of a phone and an iPod only secures Apple’s knowledge that once you’ve had an iPhone you’re going to stick with the brand and become loyal customers. Think of the hassle of having to actually carry around your iPod and your phone if it wasn’t for the god-sent arrival of an iPhone...  

So maybe Apple should start providing bins with their purchases, because I can guarantee in the space of 6 months it’ll be full of old, out-dated technology.

Sunday 13 May 2012

Los Angeles: Land of the Untouchables


Hollywood. The epitome of the American Dream. The place where dreams become a reality. Lala Land so they call it. There’s certainly an air of glamour about the place, it’s an aspirational location for aspiring talent. And apparently, crimes committed by the Hollywood elite come with a far lighter slap on the wrist than those committed by the rest of the world.

Matthew Broderick, star of Ferris Bueller’s Day Off, took two innocent lives in a car crash in Northern Ireland in August 1987 in which he claimed he had no recollection of what happened. He was fined $150 for death by careless driving, which is the equivalent of £100. So if I do my math correctly I work that out to be valuing each life he took at £50. No prison sentence, nothing. How on earth can you put that price on human life? And how can a judge allow him to have gotten off so lightly? He got the same punishment you would receive for running over cattle.

As far as I am concerned criminal justice should be distributed justly 100% of the time regardless of a person’s public status. That should not be a factor in deciding upon the punishment they receive. I am quite frankly tired of reading about stars that spend 4 hours in a Los Angeles jail only to be released because of “severe overcrowding”. Overcrowding isn’t a new issue that has recently hit us. It’s a problem over here in England too, America. Did you let out the wrongly convicted people at the same time too? If overcrowding is the biggest problem the criminal justice system faces in not being able to keep the celebrities in jail, then I suggest they look to expand.

Is it not infuriating to know that you or I would be treated entirely differently to a Hollywood actor if we were facing punishment for the same crime? I’d bet my bottom dollar that us mere non-famous mortals would certainly receive a slight more than a slap on the wrist.